HomeCare by Design is a social enterprise start-up company with a passion to help seniors age in place. Our aim is to create a positive impact on our society both through the care we give our clients and how we treat our team. We are a social enterprise that gives our caregivers the opportunity to share in our success through profit-sharing.

HomeCare by Design’s President and CEO


Judy Lane has dedicated her entire 30-year career to helping others. She spent her early days providing one-on-one care as a nurse. She soon realized her passion was helping seniors live a good quality of life as they aged. She quickly transitioned into leadership roles in nursing homes in southern New Brunswick. And over the past 15 years, she has led many innovative changes in the nursing home sector to improve quality of life for seniors living in nursing homes. She is recognized and respected around the province as a change leader and innovator


Today, she is putting her passion, effort and experience into changing how we care for people at home. By combining her nursing degree, business degree and passion for innovation along with her long-time desire to have her own business, she is creating a better experience for people who want to age in place.

Judy Lane, RN BBA

President & CEO

Certified Aging in Place Specialist

Judy’s mission at HomeCare by Design is inspired by the words of Ghandi: "Be the change you wish to see in the world."

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  Saint John




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